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Director, Growth Marketing

Bubble

Bubble

Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Friday, June 21, 2024

Bubble is a revolutionary software development platform with a simple mission: make technology accessible to everyone and help people bring their ideas to life. Rather than specializing in one or two aspects of web development, Bubble’s full-stack visual programming interface does it all, allowing you to customize your UX with a drag-and-drop editor, build out logic, manage databases, and integrate with anything via plugins and API.

With all the tools needed to build a site like Facebook or Airbnb, anyone from first-time entrepreneurs to enterprise-level companies can take an idea from concept to fully functional, scalable reality faster and cheaper than you could with just code. As the only full-stack, no-code platform on the market with over 3 million users in over 100 countries, Bubble is breaking down the barriers to entrepreneurship and innovation across the globe.


What we’ve achieved:

Our product is working, and we are thriving. Entire VC-backed companies have been built entirely on Bubble. After finding product market fit and 8 years of bootstrapping, we raised a $100 million Series A and we’re one of the fastest-growing companies in the New York tech ecosystem.

You can build just about anything on Bubble. For example, all new hires build Bubble apps as part of their onboarding, and a recent hire on our Customer Success team built their own version of the social media application Goodreads in 4 days. It has user authentication, an activity feed, upvotes, commenting, followers, lists, account management, live updates, a fully loaded database, API connectivity, and more.

About the role:

We are seeking a dynamic and strategic Director of Growth Marketing to lead our growth marketing efforts and drive user acquisition, engagement, and retention. The ideal candidate will have a proven track record of developing and executing growth strategies, managing paid advertising campaigns, optimizing lifecycle marketing initiatives, and leveraging data-driven insights to fuel growth. This role reports directly to the VP of Marketing.

In this role, you’ll:

  • Develop and execute comprehensive growth marketing strategies to drive user acquisition, engagement, and retention.

  • Own and manage all aspects of paid advertising campaigns across various channels, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.

  • Lead the development and optimization of lifecycle marketing programs, including email marketing, in-app messaging, push notifications, and other channels to maximize user retention and lifetime value.

  • Utilize marketing analytics and data-driven insights to identify growth opportunities, optimize marketing performance, and inform strategic decisions.

  • Collaborate cross-functionally with product, engineering, design, and other teams to ensure alignment and drive continuous improvement in marketing effectiveness.

  • Manage marketing operations, including budget allocation, resource planning, vendor management, and performance tracking.

  • Stay up-to-date with industry trends, best practices, and emerging technologies in growth marketing and recommend innovative strategies to stay ahead of the curve.

  • Lead, mentor, and develop a high-performing growth marketing team, fostering a culture of collaboration, innovation, and excellence.

About you:

  • 8+ years’ experience in growth marketing at fast growing SaaS technology companies, specifically with Product Lead Growth (PLG) products

  • Deep expertise leveraging a portfolio of marketing channels and tactics (Paid Search, Paid Social, Programmatic, TV, Video, Audio, Mobile, Affiliate, Partnerships, etc) to run effective always-on media and cross-channel campaigns

  • Proven ability to manage budgets and drive efficient revenue growth working in-house at a high-growth consumer brand

  • Experience leading and managing a team of 8+

  • You’re technical, analytical, and strategic; You know when to be data driven, while still generating creative and innovative ideas and solutions

  • Ability to make thoughtful, actionable recommendations under minimal structure, and quickly build consensus with senior level internal and external stakeholders

  • Ambitious, high energy, and persistent

  • Experience leveraging AI to accelerate team’s productivity and performance

  • SaaS or no-code experience a big plus

We offer competitive compensation aligned to tier one markets. Our estimated salary for this role at Bubble ranges from $176,000 to $264,000. Actual pay is determined by multiple factors such as skills, qualifications, experience and market demand.

Location

For this role, Bubble is currently only considering candidates who are authorized to work in the US and are within the New York City metro area or San Fransisco. We will provide relocation assistance to those who are interested in moving to the NYC area.

While we do not have any in-office attendance requirements, we prefer hiring people within commuting distance of our NYC office because we value getting together in person regularly. For those who enjoy working from our Manhattan office on a more regular basis, we offer catered lunches, and happy hours, among other fun perks.

Benefits:

In addition to cash and equity compensation, Bubble offers a robust benefits package equating to roughly $20,000 in additional annual compensation:.

Our benefits include, but are not limited to:

  • Comprehensive health coverage

  • 401K Matching

  • Wellness and Work Enablement stipends

  • Flexible PTO

  • A Sabbatical program

  • Relocation reimbursement program up to $8K of moving expenses

Join us, and let’s democratize access to technology together! If this sounds like you, apply! If you don’t meet all of the qualifications but think you could be a match, we’d still love the chance to review your application.

At Bubble, we encourage people from all ages, abilities, and experiences to apply. Bubble does not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.