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Digital Marketing Specialist

Housecall

Housecall

Marketing & Communications
Abu Dhabi - United Arab Emirates
Posted 6+ months ago

Job Description:

We are seeking a talented and results-driven Digital Marketing Specialist to join our dynamic team in the healthcare industry. As part of our marketing department, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our healthcare services, engage patients, and enhance our brand presence.

Responsibilities:

* Create, execute, and monitor online marketing campaigns across various digital channels (social media, email, search engine marketing, etc.).

  • Hands-on experience with Google Ads, Meta Ads, and social media marketing
  • Background in healthcare marketing is a strong advantage

* Develop strategies for SEO/SEM to improve website visibility and drive traffic.

* Track and analyze digital marketing metrics to optimize campaigns and improve ROI.

* Collaborate with cross-functional teams to ensure the marketing strategy aligns with business objectives.

* Stay updated with trends and best practices in digital marketing and healthcare marketing.

Requirements:

* Bachelor’s degree in marketing, Business, or related field.

* 2+ years of experience in digital marketing, preferably in the healthcare industry.

* In-depth knowledge of digital marketing tools and platforms (Google Analytics, Google Ads, Meta, Tiktok, Firebase, SEO/SEM, email marketing).

* Excellent written and verbal communication skills.

* Strong analytical and project management skills.

  • * Creative thinker with the ability to adapt to the fast-paced healthcare industry.