We are looking for a dynamic and experienced Marketing Manager to lead our marketing and communication efforts. The ideal candidate will have a deep understanding of these Crypto and Web3, PR expertise, and a passion for building brand visibility, driving customer engagement, and ensuring consistent messaging across all platforms. Proficiency in Arabic is highly preferred to support regional outreach and enhance client engagement across the Middle East.
Key Responsibilities:
- Strategic Marketing & PR Integration: Develop and execute integrated marketing and PR campaigns that elevate the company’s brand presence
- Market Research & Trend Analysis: Lead market research initiatives to understand emerging trends, the competitive landscape, and customer needs. Utilize insights to optimize marketing strategies and create data-driven PR outreach.
- Public Relations Strategy: Oversee all aspects of public relations, including media relations, press releases, crisis communication, and the creation of content aimed at building and protecting the brand’s reputation.
- Media Relations & Stakeholder Engagement: Cultivate and maintain strong relationships with industry influencers, journalists, and key stakeholders. Ensure positive media coverage and manage press interactions to boost brand credibility and trust.
- Digital Marketing & Campaign Management: Lead digital marketing efforts across various channels such as content creation, social media, email marketing, SEO, and paid advertising. Continuously analyze and optimize campaign performance.
- Cross-Functional Collaboration: Partner with product, sales, and executive teams to align marketing initiatives with business objectives, product launches, and market expansion strategies.
- Brand Positioning & Content Creation: Guide the development of key messaging, storytelling, and content that resonates with both internal and external audiences. Ensure consistency in the company’s tone and voice across all communications.
- Crisis Communication & Reputation Management: Act as a key player in managing any potential reputational issues, working closely with senior leadership to develop communication strategies that protect and promote the brand.
- Budget Management & ROI Analysis: Oversee the marketing and PR budget, ensuring efficient resource allocation. Measure and report on the performance of campaigns using KPIs to determine ROI and refine strategies accordingly.
- Regional Outreach & Arabic Proficiency: Lead efforts in regional expansion by developing localized marketing and PR strategies. Leverage Arabic language skills to enhance communication and engagement with Arabic-speaking markets in the Middle East.
Qualifications:
- Educational Background: Bachelor’s degree in Marketing, Public Relations, Business Administration, Finance, or a related field. An MBA or equivalent advanced qualification is a plus.
- Experience: 5 years of experience in marketing, public relations, or communications, with a focus on the crypto, blockchain, and fintech.
- Proven Success: A track record of successful marketing and PR campaigns, particularly in the tech or financial sectors, that have driven brand awareness, engagement, and business growth.
- Industry Knowledge: Strong understanding of crypto, blockch/Web3, blockchain technology, fintech trends, and any other relevant developments.
- Communication Skills: Exceptional written and verbal communication skills. Arabic language proficiency is highly preferred to support regional marketing and PR efforts.
- Strategic Thinking & Creativity: Ability to craft strategic marketing plans while integrating PR and communications to create cohesive brand campaigns.
- Crisis Management: Experience handling crisis communications and reputation management to maintain a positive public image for the company.
- Adaptability & Time Management: Ability to manage multiple projects simultaneously in a fast-paced environment, delivering results on time and within budget.
If you're passionate about the intersection of technology, finance, and marketing, and you're ready to take your career to the next level, we want to hear from you. Apply today to be part of our growing team!
