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B2B Marketing Manager - India

RemotePass

RemotePass

Marketing & Communications
Posted on Saturday, July 6, 2024

We are a UAE-based startup, working remotely from all over the world. Our team is diversified and spread across 20+ different countries. We have the ambition to become a leading remote work enabler that simplifies the access to world class talents. We believe that anyone should be able to work anytime, anywhere.

We are backed by world-class investors; Endeavor Catalyst, Khwarizmi Ventures, Oraseya Capital, Flyer One Ventures, Access Bridge Ventures, A15, Swiss Founders Fund and Plug & Play.

We are hiring a Marketing Manager to join our Marketing team.


The Role

We seek a passionate and creative Marketing Manager to join our team and build brand awareness & messaging within our target industry. You will be responsible for developing and executing strategic marketing initiatives across various channels to generate high-quality leads.

Responsibilities:

  • Develop and implement an SEO roadmap that outlines clear goals, target keywords, and on-page and off-page optimization tactics.
  • Craft and execute a comprehensive marketing strategy across various channels to promote RemotePass's offerings
  • Manage RemotePass's online presence, including the website and social media channels, ensuring consistent messaging and audience engagement.
  • Conduct A/B tests and other experiments to optimize website copy, landing pages, and marketing campaigns, ensuring data-driven decision making and continuous improvement.
  • Manage lead lifecycle through lead nurturing programs
  • Develop marketing playbooks for RemotePass's offerings, outlining product positioning, messaging, audience engagement strategies, creative frameworks, media plans, and campaign assets to drive awareness, understanding, and demand generation among target audiences.
  • Build and nurture relationships with industry influencers and analysts.
  • Deliver marketing campaigns with a strong focus on growth and measurable business impact.
  • Establish the brand's voice and tone that reflects its personality across all communication channels (website, social media, advertising).
  • Tracking metrics like website traffic, social media engagement, and brand mentions to measure brand awareness and the effectiveness of branding efforts.
  • Be a vocal advocate for the RemotePass brand, collaborating with cross-functional teams (Growth, Marketing, Product, and Sales) to seamlessly integrate strong brand messaging into the product and sales experience.

Qualifications:

  • 5-8 years in marketing (brand, campaigns, designs)
  • Strong understanding of B2B customer decision-making journeys. B2B SaaS experience is a must
  • Proven track record of developing and executing successful B2B marketing campaigns.
  • Excellent content creation and storytelling skills.
  • Excellent communication and collaboration skills.
  • A creative and strategic thinker with a strong understanding of brand building.
  • A self-starter with a strong sense of ownership.

Bonus Points:

  • Experience in the HRtech sector.
  • Experience with marketing automation platforms.
  • Be located with a 3-hour window of GST timezone

Benefits:

  • Opportunity to work for a disruptive and fast-growing company.
  • Remote-first work environment.
  • Be part of a team that is passionate about making work a more open and connected place.