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Senior SEO & ASO Specialist

AlGooru

AlGooru

Marketing & Communications
Cairo, Cairo Governorate, Egypt
Posted on Oct 20, 2024
AlGooru is hunting for the next generation of Growth talents!

We're looking for a Senior SEO & ASO Specialist

About The Job

Who Are We ❓

AlGooru is a Saudi-based learning platform that offers 1-on-1 private tutoring services in a variety of academic and recreational subjects. It is the first licensed private tutoring platform in Saudi Arabia, approved by the National e-Learning Center (NELC). AlGooru provides tailored educational support to students, and it's backed by several renowned investors including Constructor Capital, Techstars, Plug & Play, Raz Group, RZM Investment, and prestigious institutions like KAUST, Hub71, and MiSK.

A Fun Fact about AlGooru is that its name derives from "Guru," a Sanskrit word meaning a mentor, guide, expert, or master.

The Role Highlights 💡

Main Responsibilities:

  • Lead the development and execution of SEO and ASO strategies to drive organic growth and visibility across web and mobile platforms
  • Optimize web content and app store listings to enhance discoverability, improve rankings, and increase conversions
  • Collaborate with cross-functional teams to align SEO/ASO strategies with business goals and ensure continuous improvement


A Day In Your Life:

SEO:

  • Develop, execute, and continuously optimize SEO strategies to improve organic visibility and rankings
  • Lead comprehensive SEO audits to ensure best practices in technical SEO, on-page optimization, and content strategy
  • Optimize existing content and tutor listing pages to drive higher rankings for key commercial keywords (e.g., "مدرس انجليزي، مدرس خصوصي...")
  • Conduct keyword research, competitor analysis, and market research to identify growth opportunities
  • Collaborate with growth and product teams to ensure SEO best practices are incorporated
  • Monitor and analyze SEO performance using tools like Google Search Console, SEMrush, and Google Analytics 4, providing actionable insights to improve rankings and traffic

ASO:

  • Develop and implement ASO strategies to improve the visibility and ranking of AlGooru's mobile apps in the App Store (iOS) and Google Play Store (Android)
  • Optimize app titles, descriptions, tags, and visuals (screenshots, icons) to increase organic downloads and improve conversion rates
  • Conduct keyword research to identify high-performing terms that can be used in app store listings
  • Monitor app store rankings, user reviews, and ratings to identify areas for improvement and implement necessary changes
  • Collaborate with product and marketing teams to create promotional content and campaigns to enhance app discoverability


Requirements

You're the Senior SEO & ASO Specialist we're looking for if you have:

  • 4+ years of experience in SEO with a proven track record of improving rankings and organic traffic
  • At least 1 year of ASO experience, with expertise in optimizing app listings for iOS and Android
  • Advanced knowledge of SEO tools like SEMrush, Google Analytics, and Google Search Console
  • Strong understanding of search engine algorithms, ranking factors, and ASO optimization techniques
  • Proficient in keyword research and content optimization for both web and app platforms
  • Ability to analyze data and provide detailed, actionable insights
  • Strong collaboration skills to work effectively with content, product, and marketing teams
  • Marketplace experience is a plus


Our application process:

  • Screening & Intro Call (5-10 mins)
  • Chemistry Interview (15-30 minutes)
  • Technical interview (30-60 minutes)
  • Technical Assessment
  • Offer extended to successful applicants


Benefits

What We Offer You❗

At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:

  • Work from Anywhere
  • No clocking in/out
  • Enjoy unlimited PTOs
  • ESOP Shares
  • Free Hardware & Software
  • Monthly Pizza Fridays & more
  • Learn and expense on us!
  • AlGooru Library
  • 0% Interest Talent Loans
  • Quarterly Reward System
  • Vibrant Startup Culture
  • Fast Promotions (like really fast)
  • Travel for company events and get reimbursed
  • Coaching & Entrepreneurial Bytes


How To Gain Extra Gooru Points❓

  • Demonstrate your entrepreneurial, hustling, and energetic spirit
  • Prove your ability to take full ownership of your role without the need to be micromanaged
  • Conduct proper research about AlGooru prior to your interviews with us; we love people who already know about us
  • Be extra organized... like extra..