We are looking for a Social & Digital Media Specialist to join the Autobia team, owning how Autobia and Qasima Plus show up in the market. This is a strategic and hands-on role: our marketing builds brand recognition rather than selling directly, working closely with design, product, growth and sales. You'll own both brands' Arabic social channels end to end and build Autobia's LinkedIn presence to boost market perception and support hiring. The role is B2B first: deliver the B2B launch with sales, then shape and pilot the consumer strategy ahead of 2027, someone who can shape the narrative and then execute it. Arabic is our primary language, written as original Modern Standard Arabic, not translation, following the Content & Communications Specialist's terminology and style guide. It's not a design or paid media role
Key Responsibilities:
- Own both brands' Arabic social channels end to end — strategy, content pillars, calendar, publishing and community management
- Own Autobia's LinkedIn presence: market positioning, leadership perspective, and content that supports hiring
- Plan and deliver the B2B messaging launch in partnership with the sales team
- Develop the consumer channel and content strategy ahead of the 2027 launch, then plan and run pilot content
- Track the brand's growth relative to competitors and run regular competitive analysis to sharpen our positioning
- Plan and run brand recognition campaigns, and promotional WhatsApp campaigns with defined budgets and success metrics, distinct from lifecycle messaging, which sits with the Content & Communications Specialist
- Commission and direct footage and photography with our videographer and design team
- Measure performance against reach, engagement and budget, and report results with clear, actionable insight
- Work with growth marketing on attribution and reporting, and with sales on keeping messaging aligned to commercial priorities
- Roll up your sleeves on day-to-day execution when needed in a small, fast-moving team, everyone contributes hands-on
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 4–6 years in marketing, brand or communications, with meaningful B2B experience.
- A proven track record building a channel from zero to live and able to show it.
- Excellent writing and storytelling in Arabic as original writing, not translation, plus working English.
- Experience with competitive analysis and translating market insight into brand positioning.
- A strong creative eye and sound judgment on what good brand and creative work looks like.
- Hands-on experience with social and messaging campaigns, including awareness campaigns and WhatsApp.
- Confident with campaign budgeting and reading campaign data to guide decisions.
- Experience collaborating cross-functionally with product, growth and sales teams.
Nice to Have:
- Employer brand or hiring content experience.
- Comfortable in a fast-moving startup environment, happy to work hands-on and wear multiple hats as the team grows.
