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Director, Growth Marketing



Marketing & Communications, Sales & Business Development
New York, NY, USA · Remote
Posted on Wednesday, March 27, 2024

Bubble enables thousands of businesses around the world to build software solutions without code. Our users use Bubble to build personal projects, internal company tools, and VC-backed startups. We are often a critical part of our customers’ operations and are very proud to help businesses achieve success through more accessible software. With more people turning to entrepreneurship and digital products, Bubble’s solution is increasingly critical.

About the Role:

We are seeking a dynamic and strategic Director of Growth Marketing to lead our growth marketing efforts and drive user acquisition, engagement, and retention. The ideal candidate will have a proven track record of developing and executing growth strategies, managing paid advertising campaigns, optimizing lifecycle marketing initiatives, and leveraging data-driven insights to fuel growth. This role reports directly to the VP of Marketing.

As our Director, Growth Marketing, you will focus on:

  • Developing and executing comprehensive growth marketing strategies to drive user acquisition, engagement, and retention.
  • Owning and managing all aspects of paid advertising campaigns across various channels, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
  • Leading the development and optimization of lifecycle marketing programs, including email marketing, in-app messaging, push notifications, and other channels to maximize user retention and lifetime value.
  • Utilizing marketing analytics and data-driven insights to identify growth opportunities, optimize marketing performance, and inform strategic decisions.
  • Collaborating cross-functionally with product, engineering, design, and other teams to ensure alignment and drive continuous improvement in marketing effectiveness.
  • Managing marketing operations, including budget allocation, resource planning, vendor management, and performance tracking.
  • Staying up-to-date with industry trends, best practices, and emerging technologies in growth marketing and recommend innovative strategies to stay ahead of the curve.
  • Leading, mentoring, and developing a high-performing growth marketing team, fostering a culture of collaboration, innovation, and excellence.

About You:

Here are some skills, experiences and attributes that would make someone successful in this role:

  • 8+ years’ experience in growth marketing at fast growing SaaS technology companies, specifically with Product Lead Growth (PLG) products
  • Deep expertise leveraging a portfolio of marketing channels and tactics (Paid Search, Paid Social, Programmatic, TV, Video, Audio, Mobile, Affiliate, Partnerships, etc) to run effective always-on media and cross-channel campaigns
  • Proven ability to manage budgets and drive efficient revenue growth working in-house at a high-growth consumer brand
  • Experience leading and managing a team of 8+
  • You’re technical, analytical, and strategic; You know when to be data driven, while still generating creative and innovative ideas and solutions
  • Ability to make thoughtful, actionable recommendations under minimal structure, and quickly build consensus with senior level internal and external stakeholders
  • Ambitious, high energy, and persistent
  • Experience leveraging AI to accelerate team’s productivity and performance
  • SaaS or no-code experience a big plus

If this sounds like you, we’d love to hear from you!

If this sounds like you, apply! If you don’t meet all of the qualifications but think you could be a match, we’d still love the chance to review your application.

We offer competitive compensation aligned to tier one markets, such as New York City, San Francisco, and Seattle. Our estimated salary for this role at Bubble ranges from $176,000 to $264,000. Actual pay is determined by multiple factors such as skills, qualifications, experience and market demand.

At Bubble, we encourage people from all ages, abilities, and experiences to apply. Bubble does not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

Bubble is remote-friendly, and we have employees who work across the United States. In-office requirements will vary by role. You'll be able to identify which state you plan to work in on your application. Note: at this time, for this particular role, we are only considering candidates who are authorized to work in the U.S. and are within commuting distance of our office based in New York City.