The MissionMaximize the performance of active projects once they're in market. Your responsibility begins where launch ends: continuous optimization of funnels, performance, and conversion. You don't launch new projects — you make the existing ones better. And to do it, you lead an execution team. What You'll Do- Active project optimization — Own the continuous improvement of live funnels. Monitor CPL, CPA, conversion and LTV, detect deviations and act on tactical adjustments without waiting for approvals.- Performance management — Oversee paid media campaigns across Meta, Google and other channels. Propose and run continuous tests: creatives, audiences, landing pages and nurturing flows. Manage paid media budgets exceeding €30k/month across multiple projects.- Full-funnel analysis — Understand the end-to-end journey from first click to contract signing. Calculate by traffic source, identify bottlenecks and prioritize where impact is greatest.- Execution team management — Assign tasks, follow up, and remove blockers when needed. Your role is to drive execution, not manage the career development of your team.- Reporting — Generate weekly and monthly reports per project. Identify patterns across typologies, markets and channels. Escalate deviations with concrete proposals. Scope — Ownership- Performance of all live projects- Day-to-day execution team management- Tactical optimization decisions- Tests, bidding, landing & ad changes- Performance reporting with action proposals Out of Scope- GTM definition or new project launches- Hiring, firing or formal evaluations- Global revenue or commercial strategy- Portfolio-level project prioritization You Might Be a Fit If- 2–3+ years in performance marketing (Google Ads, Meta Ads) optimizing CPA/CPL in multi-account environments. You master GA4, Meta Business Manager and HubSpot.- You've managed paid media budgets of €30k+/month without losing control over KPIs.- You prefer an imperfect test that runs today over a perfect test that takes two weeks.- You've coordinated execution teams and know how to unblock without formal authority.- You understand that in real estate the customer journey is long — analytical patience matters more than quick wins. This role may not be for you ifYou'll be frustrated if your thing is pure strategy and GTM design from scratch. Here you improve what's already running. If you don't enjoy reviewing dashboards and making incremental adjustments daily, this role won't motivate you. Details- Reports to Martech Director- On-site / Hybrid in Gijón- Full-time, permanent contract- Execution team from day one- Immediate start What We Offer- Competitive salary + equity options- Flexible schedule- Occasional remote work Nice to Have- WordPress / Elementor- Make or Zapier automations- Hotjar or Clarity
