The Mission: Maximize the performance of active projects once they're in market. Your responsibility begins where launch ends: continuous optimization of funnels, performance, and conversion. You don't launch new projects — you make the existing ones better. And to do it, you lead an execution team.What You'll Do:- Active project optimization — Own the continuous improvement of live funnels. Monitor CPL, CPA, conversion and LTV, detect deviations and act on tactical adjustments without waiting for approvals.- Performance management — Oversee paid media campaigns across Meta, Google and other channels. Propose and run continuous tests: creatives, audiences, landing pages and nurturing flows. Manage paid media budgets exceeding €30k/month across multiple projects.- Full-funnel analysis — Understand the end-to-end journey from first click to contract signing. Calculate by traffic source, identify bottlenecks and prioritize where impact is greatest.- Execution team management — Assign tasks, follow up, and remove blockers when needed. Your role is to drive execution, not manage the career development of your team.- Reporting — Generate weekly and monthly reports per project. Identify patterns across typologies, markets and channels. Escalate deviations with concrete proposals.Scope:Ownership (in scope): Performance of all live projects; Day-to-day execution team management; Tactical optimization decisions; Tests, bidding, landing & ad changes; Performance reporting with action proposals.Out of Scope: GTM definition or new project launches; Hiring, firing or formal evaluations; Global revenue or commercial strategy; Portfolio-level project prioritization.You Might Be a Fit If: 2–3+ years in performance marketing (Google Ads, Meta Ads) optimizing CPA/CPL in multi-account environments; master GA4, Meta Business Manager and HubSpot; managed paid media budgets of €30k+/month; prefer fast, iterative testing; can coordinate execution teams without formal authority; analytical patience for long real estate journeys.This role may not be for you if: You prefer pure strategy and GTM design from scratch, or you don't enjoy daily dashboard reviews and incremental adjustments.Details: Reports to Martech Director; On-site / Hybrid in Gijón; Full-time, permanent contract; Execution team from day one; Immediate start.What We Offer: Competitive salary + equity options; Flexible schedule; Occasional remote work.Nice to Have: WordPress / Elementor; Make or Zapier automations; Hotjar or Clarity.
