Role Purpose: (Why This Role Exists)
As an SDR at FlapKap, you are the engine of our top-of-funnel growth. Your mission is to identify, engage, and qualify the right merchant prospects — converting cold outreach into qualified, meeting-ready opportunities for our Business Development Representatives (BDRs) to close. You are not just filling a calendar; you are building the pipeline that funds FlapKap’s next growth chapter.
Success Definition (What Great Looks Like)
In the first 1–3 months, success means:
- Completed onboarding: mastered FlapKap’s product suite, ideal customer profile (ICP), and core messaging across all target verticals.
- Running a consistent outbound cadence of 90+ daily activities (calls, emails, LinkedIn) with a structured, data-driven approach.
- Booked your first 50+ qualified meetings for BDRs with accurate and insightful handoff notes.
In The First 12 Months, Success Means
- Consistently hitting or exceeding monthly quotas for qualified meetings booked and pipeline generated.
- Demonstrated measurable improvement in call-to-meeting and meeting-to-opportunity conversion ratios.
- Recognized as a key pipeline contributor — a trusted partner to the BDR team with a reputation for quality over quantity.
Core Responsibilities: (List 6–10 outcome-focused responsibilities):
- Outbound Prospecting & Lead Generation:
- Build and maintain a targeted prospect list across FlapKap’s key verticals: F&B, Clinics, Retail, and B2B.
- Research target accounts to identify key decision-makers (owners, GMs, Finance Directors) and understand their business context.
- Execute high-volume outbound outreach via cold calling, personalised email sequences, and LinkedIn social selling.
- Discovery & Qualification:
- Conduct structured discovery calls using BANT and SPIN frameworks to assess prospect fit, urgency, and buying intent.
- Qualify leads against FlapKap’s ICP criteria including revenue threshold, operational history, and sector eligibility.
- Meeting Booking & BDR Handoff
- Schedule high-quality qualified meetings for BDRs, ensuring smooth handoff with detailed context on the prospect’s profile and pain points.
- Maintain a strong show rate by confirming and reminding prospects ahead of scheduled meetings.
- CRM & Reporting:
- Log all activities, conversations, and pipeline updates accurately in the CRM (HubSpot).
- Provide weekly activity reports and conversion metrics to the Head of Sales.
- Market Intelligence & Continuous Learning:
- Stay current on industry trends, competitor offerings, and FlapKap product updates to sharpen messaging.
- Share prospect feedback and market signals with the product and credit teams to improve targeting.
Requirements
- +1 years of experience in an SDR, BDR, or outbound sales role — fintech, SaaS, or B2B services strongly preferred.
- Proven track record of meeting or exceeding outbound activity and meeting-booking quotas.
- Hands-on experience with high-volume cold calling and multi-channel outbound sequences (email + phone + LinkedIn).
- Solid working knowledge of sales qualification frameworks such as BANT and SPIN.
- Experience using a CRM platform (HubSpot, Salesforce, or similar) to manage pipeline and report on activity.
