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Business Development Marketing Manager

Gateway.fm

Marketing & Communications, Sales & Business Development

Remote

Posted on Oct 17, 2024

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About Gateway.FMGateway.fm is a forward-thinking and dynamic team comprised of seasoned professionals committed to pioneering the development of the next generation of web3 infrastructure and tooling products. With a strategic blend of expertise in blockchain, fintech, information security, and telecommunications, Gateway.fm stands at the forefront of innovation within the rapidly evolving web3 space. The company's dedication to excellence is evident in its relentless pursuit of groundbreaking solutions. By leveraging their in-depth knowledge across multiple domains, Gateway.fm aims to create and deliver innovative products that not only meet the demands of the current digital landscape but also position the company as a leader within the dynamic and transformative web3 ecosystem.

At the core of Gateway.fm mission is a commitment to staying ahead of industry trends and pushing the boundaries of what's possible in web3 technology. This vision is underpinned by a collaborative and driven team, whose collective skills and passion drive the company towards shaping the future of web3 infrastructure and tooling. In a landscape characterized by rapid change, Gateway.fm remains agile, adaptive, and poised to make significant contributions to the ongoing evolution of the digital landscape.
AnnouncementWe are excited to announce an opportunity for a Business Development Marketing Manager. We're the team behind Presto, a robust platform that empowers users to deploy private zkEVM roll-ups in just a few minutes. If you're passionate about blockchain technology and eager to contribute to a dynamic, innovative team, we'd love to hear from you.

We’re looking for a battle-tested, data-driven Marketing Manager to help us engagingly communicate our vision and grow its reach. In this role, you will have the autonomy to implement practices from scratch, closely collaborating both with Gateway.fm's internal teams and the vibrant ecosystem of our partners (Gnosis, Polygon, Arbitrum, Optimism, NEAR, and many more).

You will also devise and implement strategies to boost brand awareness, increase social media engagement, and facilitate community growth, not only for the Gateway brand but for our sub-brands as well (Presto Platform, Stakeway).
We don't expect you to be an established crypto superhero, however - a deep passion for learning and meaningfully interacting with Web3 communities is required.
Key responsibilities• Social Media and SEO: execute cohesive content and SEO campaigns, create and publish engaging content, curate educational blog posts and PR materials, organize AMA and podcast sessions;
• Brand Awareness: live and breathe crypto communities to develop resonating narratives, effectively capturing and growing various aspects of the Gateway brand;
• Partnership Campaigns: proactively communicate with our partners and take ownership of co-joint, long-term marketing campaigns and ephemeral activities across different channels (social media, events, technical articles, etc.);
• Performance Analytics and Optimization: continuously monitor data insights to analyze, report on, and propose performance optimization of all marketing verticals;
• Cross-sector Collaboration: work closely with the Design team on producing materials (swag, sponsorship booth banners, etc.), cater to the marketing needs of other internal teams (Engineering, Business Development, Talent), manage end-to-end collaboration with external marketing agencies (paid, organic traffic);
• Event Management Support: provide strategic input and logistical support to ensure world-class company presence and visibility at various events: conferences, side events, hackathons, virtual summits, and more.
Qualifications• 1-3 years of experience utilizing marketing tools to build technical communities at scale;
• Proven track record in leading and managing marketing initiatives from start to finish;
• Excellent command of social media platforms (X, Discord, LinkedIn) and complementary tools (HubSpot, Notion, Figma, Google Analytics);
• Good understanding of SEO and digital B2B marketing;
• Exceptional written and oral communication skills, with a sensibility for interpersonal dynamics, different cultures, and diverse customer motivations;
• Self-motivated and well-organized with a growth-hacking mindset, always emphasizing autonomy and accountability;
• Passion for learning peculiarities of the broader Web3 ecosystem and narratives around it;
• Experience working for a Web3 company or being crypto-native would be a significant plus, but is not a requirement.
Gateway.fm is committed to fostering a diverse and inclusive environment. We encourage applicants of all backgrounds, cultures, genders, experiences, abilities, and perspectives to apply.

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