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Grubtech
Grubtech is transforming how F&B operators run their businesses in the age of delivery-centric dining, cloud kitchens, and virtual brands. Our platform powers the full end-to-end restaurant tech stack: from demand generation and aggregator integrations to kitchen operations and last-mile delivery. With a mission to delight our customers, empower our teams, and deliver growth for our partners, we are scaling fast across global markets.
Mission & Vision:
• Mission: To delight our F&B partners with transformative technology, their customers with best-in-class service, our employees with a passion project worth working for, and our investors with growth and profitability.
• Vision: To be the most comprehensive and hyper-connected F&B platform worldwide.
Role Overview
We are seeking a Social Media & Community Manager to own and scale Grubtech’s social presence and brand voice across key platforms (LinkedIn, Instagram, Facebook, Snapchat, and region-specific channels). This is not a traditional “posting” role. The mandate is to build communities, spark conversations, and position Grubtech as a thought leader and ecosystem builder within the restaurant, virtual brand, and cloud kitchen space.
This role also extends into earned media and PR hacking: identifying relevant industry stories, trends, or news cycles and finding creative ways to inject Grubtech’s perspective into the conversation. Whether through op-eds, contributed articles, media outreach, or amplifying hot-button issues, the goal is to generate free PR and earned coverage that builds credibility and visibility without heavy reliance on agencies.
This person will thrive in grassroots brand building — engaging with restaurant operators, joining
conversations, amplifying customer stories, and hijacking cultural and industry moments to put
Grubtech top of mind. They’ll work closely with the Marketing Manager and Graphic Designer while collaborating with Sales and Customer Success to surface stories and insights.
AI will play a role in scaling content creation, but human-in-the-loop editing and creativity will ensure our voice remains authentic, value-driven, and non-generic.
Key Responsibilities
Community Building & Engagement
• Build and nurture online communities in key markets (Portugal, Spain, Saudi Arabia, GCC).
• Actively participate in industry conversations (LinkedIn groups, subreddits, regional forums), positioning Grubtech as a peer-driven thought leader.
• Foster camaraderie and dialogue among restaurant operators, virtual brand founders, and cloud kitchen innovators.
Content Strategy & Thought Leadership
• Develop and execute a content calendar aligned to industry trends, customer success stories, and regional nuances.
• Drive storytelling via case studies, customer highlights, and ecosystem insights — not just product promotion.
• Use GenAI tools (ChatGPT, Claude, Gemini, etc.) to accelerate draft creation, while adding editorial judgment to make content human, relevant, and polished.
Social Media Ownership
• Manage Grubtech’s social channels end-to-end: posting, engagement, monitoring, reporting.
• Tailor messaging by platform and region to maximize reach and relevance.
• Hijack trending conversations or cultural moments in F&B/tech to inject Grubtech’s perspective.
Earned Media & PR Hacking
• Monitor news cycles, industry publications, and regional press for opportunities to insert Grubtech into trending conversations.
• Pitch and place thought leadership pieces, op-eds, or commentary in relevant trade and business publications.
• Build relationships with journalists, editors, and industry influencers to secure earned media coverage without heavy reliance on external PR agencies.
Brand Equity & Market Presence
• Ensure Grubtech is seen as a pillar of the F&B tech community in each market we operate in.
• Partner with the Marketing Manager to align campaigns with global and regional brand strategies.
• Collaborate with the Graphic Designer to ensure every post and asset is visually engaging and consistent with brand guidelines.
Measurement & Optimization
• Define and track KPIs tied to brand equity, engagement, share of voice, community growth, and earned media mentions.
• Continuously optimize content formats, posting cadences, and engagement tactics.
• Report insights back to leadership and cross-functional teams.
Qualifications & Experience
Must-Haves
• 3–5 years of social media and/or community management experience (agency, SaaS, or F&B/hospitality background preferred).
• Demonstrated success in grassroots brand building and community growth.
• Experience securing or contributing to earned media placements (trade press, industry publications, op-eds, or online forums).
• Fluent in English and Arabic (Spanish is a strong plus).
• Strong storytelling skills: able to humanize complex concepts and craft compelling narratives.
• Familiarity with GenAI tools for content drafting and creative acceleration, with the ability to add editorial nuance.
• Entrepreneurial, scrappy, and startup-minded: thrives in fast-moving, lean teams.
Nice-to-Haves
• Track record of hijacking trends or generating PR through unconventional tactics (Reddit, blogs, industry forums).
• Existing media contacts in the F&B, hospitality, or tech ecosystem.
• Familiarity with social and PR analytics tools.
Why Join Us?
• Be the voice of the brand: Own Grubtech’s presence in the F&B tech ecosystem across multiple countries.
• Community + PR impact: Build a grassroots network and secure earned media that elevates Grubtech as a thought leader.
• High visibility: Your work will directly shape how operators, partners, and industry leaders perceive Grubtech.
• Next-gen tools: Leverage AI while ensuring authentic, human storytelling.
• Startup pace: Operate in a fast-growing SaaS scale-up where agility and creativity are celebrated.
• Global exposure: Engage communities and media across Europe and the Middle East.
