About Grubtech:
Grubtech is transforming how F&B operators run their businesses in the age of delivery-centric dining, cloud kitchens, and virtual brands. Our platform powers the full end-to-end restaurant tech stack: from demand generation and aggregator integrations to kitchen operations and last-mile delivery. With a mission to delight our customers, empower our teams, and deliver growth for our partners, we are scaling fast across global markets.
Our Mission & Vision
- Mission: To delight our F&B partners with transformative technology, their customers with best-in-class service, our employees with a passion project worth working for, and our investors with growth and profitability.
- Vision: To be the most comprehensive and hyper-connected F&B platform worldwide.
Role Overview:
We are looking for a Senior Marketing Manager to lead Grubtech’s marketing function globally — with a particular focus on building our European presence across Iberia and beyond. Based in Portugal (preferred) or Spain, you will own the full marketing operation: brand, content, demand generation, website, collateral, events, and partnership marketing across all regions.
You will manage a lean, established team — a Marketing Manager (Cairo, covering the Middle East), a Social Media Manager, and a Graphic Designer — and be responsible for elevating Grubtech’s brand authority, generating qualified pipeline, and establishing us as the definitive platform in the markets we operate in.
This is a hands-on leadership role. You will set the strategy and execute alongside your team, not from the sidelines. We are looking for someone with a strong B2B SaaS marketing background — this is not a B2C role. The ideal candidate understands long sales cycles, multi-stakeholder buying committees, and how to build trust with enterprise operators. They also embrace AI as a creative and operational multiplier, using GenAI tools to accelerate content, campaigns, and decision-making.
You will report directly to the CEO and operate with a high degree of autonomy. This role requires entrepreneurial spirit, comfort with ambiguity, and the ability to punch above your weight across multiple geographies.
Key Responsibilities:
Brand Authority & Thought Leadership
- Build Grubtech’s brand authority through customer case studies, product reviews, testimonials, G2/Capterra profiles, and success stories that resonate with B2B buyers.
- Own and evolve Grubtech’s brand guidelines, ensuring consistency across all customer-facing touchpoints globally.
- Position Grubtech and its leadership as thought leaders in restaurant technology through content, speaking engagements, and industry visibility.
- Craft compelling narratives tailored to European, GCC, and emerging market buyer personas.
Website, Landing Pages & Collateral
- Own the Grubtech website end-to-end: messaging, landing pages, SEO, conversion optimization, and ongoing content updates.
- Develop and maintain sales collateral — one-pagers, pitch decks, battle cards, product sheets — that enable the commercial team to close.
- Create and manage all marketing copy across channels: email campaigns, ad copy, scripts, blog posts, and case studies.
- Leverage GenAI tools (e.g., ChatGPT, Claude, Gemini, MidJourney) to accelerate content production while maintaining quality and brand voice.
Demand Generation & Performance Marketing
- Design and optimize inbound and outbound campaigns across digital platforms (Google Ads, LinkedIn, Meta, etc.).
- Define and refine ICPs and buyer personas for each region, aligning campaigns to their pain points and buying journeys.
- Own pipeline contribution targets and work closely with Sales to ensure marketing-sourced leads convert.
- Employ AI tools for rapid A/B testing, creative iteration, and performance optimization.
European Market Development
- Build Grubtech’s marketing presence in Iberia (Portugal, Spain) and position us for expansion across wider Europe.
- Develop locally relevant campaigns, content, and events that resonate with European F&B operators.
- Bring European market professionalism and standards to Grubtech’s global marketing output.
Events & Partnerships
- Plan and execute events — from major F&B and SaaS conferences to intimate customer workshops and partner roundtables.
- Collaborate with ecosystem partners (aggregators, POS providers, delivery platforms) on joint campaigns and co-marketing.
- Manage event logistics, content recaps, and post-event pipeline follow-ups.
Social Media & Community
- Oversee organic and paid social strategies across LinkedIn, Twitter/X, Instagram, and region-specific platforms.
- Use data-driven insights to optimize posting schedules, engagement, and audience growth.
Team Management
- Manage and mentor the marketing team: Marketing Manager (Middle East), Social Media Manager, and Graphic Designer.
- Coordinate with external agencies and freelancers as needed, ensuring quality and brand consistency.
Qualifications & Experience:
Must-Haves
- 3–5 years of B2B SaaS marketing experience. This is non-negotiable — we need someone who understands enterprise sales cycles, account-based approaches, and pipeline-driven marketing.
- Proven experience building brand authority in B2B — case studies, customer evidence programs, review platforms (G2, Capterra), and thought leadership.
- Strong ownership of website and digital presence — messaging, landing pages, SEO, and conversion optimization.
- Hands-on experience with performance marketing (Google Ads, LinkedIn, Meta) and demand generation best practices.
- Proficiency with GenAI tools (ChatGPT, Claude, Gemini, MidJourney) for content and campaign acceleration.
- Experience managing a small team with the ability to develop junior talent.
- Fluent in English, Spanish, and Portuguese (written and spoken).
- Entrepreneurial mindset: thrives in ambiguity, operates autonomously, and builds from scratch.
- Based in Portugal (preferred) or Spain, or willing to relocate.
Nice-to-Haves
- Experience in F&B technology, restaurant tech, or hospitality SaaS.
- Familiarity with HubSpot, Power BI, or other marketing automation/analytics tools.
- Experience working in a Series A–C SaaS company.
Why Join Us?
- Shape the future: Architect Grubtech’s global marketing presence as we scale across Europe, the Middle East, and beyond.
- Next-gen toolkit: Work in a company that embraces AI as part of its DNA — not as an experiment, but as a daily operating principle.
- High impact: Report directly to the CEO with full ownership of the marketing function.
- Entrepreneurial culture: Join a fast-growing SaaS scale-up where ownership and innovation are celebrated.
- European base: Work from Portugal or Spain with global scope and exposure.
