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At HeroGo, it’s our mission to reduce food waste while making groceries more affordable. Want to know how? You’re in the right place! Abundance on one end, scarcity on the other, while good food still gets thrown away. But at HeroGo, we're here to heal the broken cycle. Whether that means rescuing surplus fruit and veg that’s ‘too big’, ‘too small’, ‘wonky’, or simply didn’t meet supermarket standards. We choose our food based on quality, quantity, and taste, rescuing whatever deserves a second chance. Some of the food might look a little different; others might be surplus or nearing expiry – but everything we select is food worth saving. We work closely with smaller farms whenever possible, but sometimes our mission to reduce food takes us to larger growers too. We also collaborate with high-tech farms, such as hydroponic and vertical farms that grow fresh produce year-round.