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Senior Media Buyer

iSchool

iSchool

Marketing & Communications, Accounting & Finance
Cairo, Cairo Governorate, Egypt
Posted on Sunday, April 14, 2024
iSchool is a leading online education platform that offers coding and artificial intelligence courses for students aged 6 to 18. We are currently seeking a Senior Media Buyer to join our team. As a Senior Media Buyer at iSchool, you will be responsible for managing and optimizing our media buying campaigns across various digital advertising channels. You will play a key role in driving customer acquisition and increasing brand awareness through strategic media buying.

Responsibilities

  • Develop and execute media buying strategies across multiple digital advertising channels, including paid search, display advertising, social media, programmatic, and more
  • Collaborate with internal teams to understand campaign objectives and target audience
  • Research and Identify suitable media platforms and negotiate media rates and contracts
  • Monitor, analyze, and optimize media campaigns to maximize return on investment (ROI)
  • Generate detailed reports on campaign performance, providing insights and recommendations for improvement
  • Stay up-to-date with industry trends and best practices in media buying
  • Manage relationships with media vendors and partners
  • Lead and train a team of media buying specialists, providing guidance and support

Requirements

  • Bachelor's degree in marketing, advertising, or a related field
  • 3+ years of experience in media buying or digital advertising, with a focus on managing campaigns across various channels
  • Strong understanding of media buying strategies and tools
  • Experience with media buying platforms and ad-serving technology
  • Proven track record of successfully optimizing media campaigns and delivering measurable results
  • Excellent negotiation and communication skills
  • Analytical mindset with the ability to interpret data and generate actionable insights
  • Strong leadership skills with the ability to lead and mentor a team
  • Up-to-date with the latest trends and best practices in media buying
  • Ability to work effectively in a fast-paced, deadline-driven environment

Benefits

Compatible Salary.

Incentives and Bonuses.

Medical Insurance.

Learning & Development Opportunities.