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CRM and Automation specialist



Posted on Wednesday, June 5, 2024
iSchool is a fully online coding platform that teaches programming and artificial intelligence to students from 6 to 18 years old. We are currently seeking a CRM and Automation Specialist to join our team. As a CRM and Automation Specialist at iSchool, you will play a crucial role in managing and optimizing our customer relationship management system and implementing automation strategies to enhance our customer experience.

CRM Management:

  • Manage and maintain the CRM system (Fresh sales ., Salesforce, HubSpot, Zoho)
  • Ensure data integrity, accuracy, and consistency within the CRM
  • Develop and implement strategies to improve CRM adoption and usage across the organization

Automation Strategy:

  • Create automated campaigns to nurture leads, onboard new users, and engage existing customers
  • Monitor and analyze the performance of automated campaigns, making data-driven adjustments as needed

Customer Segmentation:

  • Develop personalized communication plans based on customer behavior, preferences, and lifecycle stages

Campaign Management:

  • Plan, execute, and optimize multi-channel marketing campaigns (email, SMS, social media, etc.)
  • Track and report on campaign performance, providing insights and recommendations for improvement

Integration and Collaboration:

  • Work closely with sales, marketing, and customer support teams to ensure seamless integration of CRM and automation tools
  • Integrate CRM with other business systems and data sources

Reporting and Analysis:

  • Develop and maintain dashboards and reports to monitor key metrics and KPIs
  • Provide regular updates to management on CRM and automation performance, identifying opportunities for enhancement


  • Bachelor's degree in Marketing, Business, or a related field
  • 2+ years of experience in CRM management and marketing automation
  • Proficiency in using CRM software and marketing automation platforms like (Fresh sales, Salesforce, HubSpot, Zoho)
  • Experience with email marketing and segmentation strategies
  • Strong analytical skills with the ability to interpret data and derive actionable insights
  • Detail-oriented with a focus on data accuracy and quality and best practices in data management
  • Strong communication and interpersonal skills, with the ability to work collaboratively across teams
  • Experience with customer segmentation, lead scoring, and lifecycle marketing
  • Knowledge of HTML/CSS for email template customization is a plus


Very attractive package

Medical insurance

Incentives and bonuses every 6 months based on performance.