iSchool is a leading online education platform that offers coding and artificial intelligence courses for students aged 6 to 18. We are currently seeking a Senior Media Buyer to join our team. As a Senior Media Buyer at iSchool, you will be responsible for managing and optimizing our media buying campaigns across various digital advertising channels. You will play a key role in driving customer acquisition and increasing brand awareness through strategic media buying.
Responsibilities
- Develop and execute media buying strategies across multiple digital advertising channels, including paid search, display advertising, social media, programmatic, and more
- Collaborate with internal teams to understand campaign objectives and target audience
- Research and Identify suitable media platforms and negotiate media rates and contracts
- Monitor, analyze, and optimize media campaigns to maximize return on investment (ROI)
- Generate detailed reports on campaign performance, providing insights and recommendations for improvement
- Stay up-to-date with industry trends and best practices in media buying
- Manage relationships with media vendors and partners
- Lead and train a team of media buying specialists, providing guidance and support
Requirements
- Bachelor's degree in marketing, advertising, or a related field
- 3+ years of experience in media buying or digital advertising, with a focus on managing campaigns across various channels
- Strong understanding of media buying strategies and tools
- Experience with media buying platforms and ad-serving technology
- Proven track record of successfully optimizing media campaigns and delivering measurable results
- Excellent negotiation and communication skills
- Analytical mindset with the ability to interpret data and generate actionable insights
- Strong leadership skills with the ability to lead and mentor a team
- Up-to-date with the latest trends and best practices in media buying
- Ability to work effectively in a fast-paced, deadline-driven environment
Benefits
Compatible Salary.
Incentives and Bonuses.
Medical Insurance.
Learning & Development Opportunities.
