iSchool is seeking an experienced
Senior Media Buyer (Meta) to lead and optimize our
Facebook & Instagram ad campaigns. The ideal candidate will be responsible for
developing, executing, and scaling paid media strategies to generate high-quality leads and enrollments for our
online coding programs for K-12 students.
Key Responsibilities:
- Plan & Execute Paid Campaigns: Launch and optimize Facebook & Instagram Ads to drive traffic, lead generation, and enrollments
- Audience Targeting & Segmentation: Use advanced targeting techniques (custom audiences, lookalikes, interest-based targeting) to reach the right audience
- Budget Management: Efficiently allocate and optimize ad spend to maximize ROI and minimize CPA
- Creative Strategy & A/B Testing: Collaborate with designers and content creators to develop high-converting ad creatives
- Performance Tracking & Optimization: Analyze key metrics (CTR, CPC, Conversion Rates, ROAS) and make data-driven decisions to improve performance
- Retargeting & Funnel Optimization: Implement remarketing strategies to nurture leads and improve conversions
- Competitor & Market Research: Stay updated on the latest trends in Meta advertising and EdTech marketing
- Reporting & Insights: Provide detailed performance reports and recommendations for campaign improvements
Requirements
- Experience: 3-5 years in Meta (Facebook & Instagram) ad buying, preferably in education, EdTech, or lead generation marketing
- Proven Track Record: Demonstrated success in managing high-budget campaigns with strong ROI
- Platform Expertise: Deep understanding of Meta Ads Manager, Business Manager, and Facebook Pixel
- Analytical Skills: Ability to interpret data, optimize campaigns, and improve ad performance
- Creativity & Copywriting Knowledge: Experience with ad creatives, storytelling, and engaging ad copy
- Sales Funnel Knowledge: Familiarity with lead generation, retargeting, and audience nurturing strategies
- Team Collaboration: Ability to work closely with the design, content, and sales teams
Preferred Qualifications:
- Meta Blueprint Certification is a plus
- Experience in EdTech marketing or direct-to-consumer (DTC) lead generation
- Knowledge of AI-driven ad optimization tools
Benefits
- Competitive salary + performance-based bonuses
- Flexible work environment (remote/hybrid)
- Career growth opportunities in a fast-growing EdTech company
- Ongoing training & professional development
