iSchool is a premier online education platform that focuses on empowering K-12 students with coding and artificial intelligence skills. We are on the lookout for a
Senior Media Buyer to spearhead our advertising initiatives. In this role, you will be tasked with managing and optimizing our media buying efforts across various digital channels, playing a crucial role in increasing our reach and enrollments.
Key Responsibilities:
- Develop, implement, and manage media buying strategies across platforms, including search engines, social media, and display advertising
- Analyze campaign performance metrics and optimize campaigns to achieve set KPIs and maximize ROI
- Collaborate closely with the marketing, creative, and analytics teams to define target audiences and ad creatives
- Conduct thorough market research and competitor analysis to stay ahead of industry trends and identify new opportunities
- Negotiate and manage relationships with media vendors to secure the best rates and placements
- Create regular performance reports and present insights and recommendations to stakeholders
- Lead and mentor a team of media buyers, providing guidance on best practices and ongoing learning
Requirements
- Education: Bachelor's degree in Marketing, Advertising, or a related field
- Experience: 3-5 years of experience in media buying and digital marketing, preferably in the education or tech sector
- Skills: Proficiency in media buying platforms (e.g., Google Ads, Facebook Ads) and strong analytical skills for data interpretation
- Creativity: A knack for developing engaging ad copy and visuals that resonate with target audiences
- Negotiation: Strong negotiation skills to secure optimal media buys
- Leadership: Proven experience in leading and developing a team
- Adaptability: Ability to thrive in a fast-paced, ever-changing environment
- Insightful: Up-to-date knowledge of digital marketing trends and best practices
Benefits
- Competitive salary + performance-based bonuses
- Flexible work environment (remote/hybrid)
- Career growth opportunities in a fast-growing EdTech company
- Ongoing training & professional development
