Head of Performance Marketing

iSchool
iSchool

Marketing & Communications

Nasr City, Al Manteqah Al Oula, Nasr City, Cairo Governorate, Egypt

Posted on Jul 16, 2026
  • Develop and execute iSchool's performance marketing strategy to support business growth.
  • Plan, launch, and optimize paid campaigns across Google, Meta, TikTok, LinkedIn, YouTube, and other digital channels.
  • Manage the digital marketing budget and ensure campaigns achieve strong ROI and ROAS.
  • Monitor campaign performance and make data-driven improvements to maximize results.
  • Analyze campaign data and prepare regular performance reports.
  • Run A/B tests on ads, audiences, and landing pages to improve conversion rates.
  • Work closely with the Creative, Sales, Product, and Business teams to improve lead generation and customer acquisition.
  • Manage tracking and reporting using tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM).
  • Set marketing KPIs, monitor performance, and share insights with senior management.
  • Lead and support the Performance Marketing team, providing guidance, feedback, and coaching.
  • Plan and execute marketing campaigns for both B2C and B2B audiences.
  • Stay up to date with digital marketing trends and new advertising platforms.
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 7+ years of experience in Performance Marketing or Digital Marketing.
  • At least 3 years of experience leading a marketing team.
  • Experience managing campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
  • Strong understanding of Google Analytics (GA4), Google Tag Manager (GTM), and marketing analytics.
  • Experience in both B2C and B2B marketing.
  • Strong analytical and problem-solving skills.
  • Experience managing marketing budgets and optimizing campaign performance.
  • Excellent communication and leadership skills.
  • Experience in EdTech, SaaS, or a fast-growing company is a plus.
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