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Pemo
We’re bold, collaborative, and ego-free. We challenge each other positively, encourage courageous decisions, and always aim high.
We’re looking for a hands-on Head of Performance / Head of Growth to own and scale our paid acquisition engine end-to-end — from creative strategy and production to media buying, funnel/CRO, tracking, attribution, and reporting.
This is a role for someone who is obsessed with targets, thrives in experimentation, and can consistently turn cold traffic into qualified pipeline in a B2B funnel. You will work tightly with Sales under clear SLAs, operate at meaningful budgets ($100k+/month), and lead a small team of high performers.
What you’ll own
Pipeline growth from paid channels: plan, execute, and scale paid acquisition that drives qualified leads → MQL/MQR → SQL/SQR → Opportunity → Closed-won.
Creative strategy + production: lead a high-velocity creative program, with a strong focus on performance video.
Full-funnel conversion: landing pages, lead capture flows, funnel testing, and conversion optimization.
Measurement + attribution: ensure tracking is solid, dashboards are trusted, and decision-making is data-driven.
Sales alignment: define and operate strong Marketing–Sales SLAs to ensure lead quality and fast follow-up.
1) Performance marketing ownership (full-stack)
Own paid acquisition across Meta (Instagram), TikTok, Google Ads (Search-first); LinkedIn Ads is a plus.
Build channel strategy, budget allocation, bid strategy, and scaling plans to hit monthly pipeline targets.
Run rigorous experimentation: test angles, audiences, offers, landing page variations, and creative formats.
Manage $100k+/month budgets with clear ROI logic and disciplined spending decisions.
2) Creative strategy & output (video-first)
Be the creative strategist behind performance outcomes — generate and validate new angles, messages, and hooks constantly.
Build and maintain a rich performance ad portfolio (especially B2B):
Live action productions
UGC-style ads
AI-assisted / AI-generated ads
Write clear, conversion-driven scripts for talent/actors and for post-production execution.
Give high-quality, detail-oriented feedback to editors: hook, pacing, structure, overlays, claims, CTA placement, ad blocks, etc.
Use and optimize against performance creative metrics like hook rate, hold rate, scroll-stopping moments, tempo, and structured storytelling.
3) CRO & funnel building
Create and iterate landing pages and funnels from scratch (cold traffic focused).
Own funnel performance: form completion, drop-offs, conversion rate, and lead quality feedback loops.
Collaborate with design/dev (or use no-code where possible) to ship tests fast and frequently.
4) Tracking, attribution & analytics
Ensure tracking is reliable across channels, including server-side tracking where needed.
Understand and operationalize multi-touch / multi-channel attribution and avoid single-channel bias.
Handle form integrations, CRM hygiene, and data consistency (lead source, campaign mapping, lifecycle stages).
Build or maintain reporting across tools (BI/reporting, dashboards, spreadsheets) to guide scaling decisions.
5) Sales alignment & SLAs
Work closely with Sales leadership to define:
Lead qualification criteria (MQL/MQR/SQL/SQR taxonomy)
SLAs for speed-to-lead and follow-up
Feedback loops on quality and conversion to opportunity
Ensure paid acquisition doesn’t just “generate leads,” but generates revenue-producing pipeline.
6) Team leadership (player-coach)
Lead and develop a small performance/growth team (and partners/freelancers as needed).
Set a high bar for output quality, speed, accountability, and learning velocity.
Build repeatable systems: creative pipeline, testing cadence, reporting rhythm, and growth playbooks.
8+ years of performance marketing experience, with strong proof of results.
B2B performance marketing experience is a must (pipeline-driven, not just “leads”).
Hands-on expertise with:
Meta (Instagram) performance ads
TikTok ads
Google Ads (Search)
Proven ability to produce or lead production of high-performing video ads (live action, UGC, and AI-assisted).
Strong understanding of B2B funnel stages and terminology: MQL/MQR → SQL/SQR → Opportunity → Closed-won.
Experience managing $100k+/month ad spend with disciplined scaling.
Solid CRO skills: you can build and iterate funnels/landing pages that convert cold traffic.
Highly analytical and data-driven — you can diagnose performance, decide what to kill/keep, and scale winners.
Strong technical marketing foundation:
tracking basics + server-side tracking
attribution logic (multi-touch, multi-channel)
form/CRM integrations
Excellent communication and detail-oriented feedback skills (especially with editors/creatives).
Tools & ecosystem (experience preferred)
CRM & automation: HubSpot
Product & event analytics: Mixpanel
Reporting / BI tools (any modern stack)
Google Sheets (strong)
Ad libraries, creative research tools, and structured testing frameworks
What success looks like (KPIs you’ll own)
Qualified pipeline generated (primary KPI)
CAC / cost per qualified stage (MQR/SQL/Opp), and efficiency by channel
Conversion rates across funnel stages (lead → qualified → opp → close)
Speed and throughput of experimentation:
creative volume shipped/week
tests launched/week
learning velocity and documented insights
Creative performance indicators:
hook rate / hold rate improvements
winner replication rate (ability to scale a concept across variations)
Work your way with flexible hours and freedom to take time off when you need it. Join a global team of fintech experts, backed by $18M+ from top investors and named in Forbes ME Top 50. At Pemo, you’ll innovate, grow, and help shape the future of spend management in MENA.
At Pemo, we believe that all business owners deserve to be successful. Business owners deserve to spend their time and money doing what they do best - running their businesses. They deserve to stay in control of their finances, at any point in time, effortlessly! That's why we have built the all-in-one spend management platform that empowers MENA business owners and their teams.
With Pemo, company spending becomes easy, fast and transparent. Teams can spend smarter and autonomously. Business owners can run more efficient workplaces and keep control of their finances. Pemo gives superpowers to businesses so they can be bold and fast.
