Role Overview
The Performance Marketing Manager plays a critical role in driving measurable growth across all digital channels. This is a senior, highly analytical position responsible for owning the full performance marketing function, from strategy and planning through to execution, optimisation, and reporting.
You will develop and lead data-driven acquisition, retargeting, and conversion strategies that directly impact revenue and pipeline quality. You will be accountable for channel performance, budget allocation, forecasting, and continuous improvement across paid media. This role requires deep expertise in performance channels and the ability to work cross-functionally with marketing, product, sales, and creative teams to ensure campaigns deliver against commercial objectives.
Qualifications and Experience
- 4–6+ years of hands-on experience in performance marketing; B2B experience is essential, preferably in fintech or SaaS.
- Proven track record of owning performance channels and delivering measurable pipeline or revenue impact.
- Bachelor’s degree in Marketing, Business, or a related field.
- Advanced knowledge of PPC, paid social, display, retargeting, and email performance strategies.
- Proficiency with analytics and optimisation tools (Google Analytics, Google Tag Manager, SEMrush, Moz, HubSpot, etc.).
- Demonstrated expertise in data interpretation, funnel analysis, attribution modelling, and performance forecasting.
- Strong experience managing sizeable budgets and driving efficient ROAS.
- Skilled at A/B testing, conversion rate optimisation, and landing page improvement strategies.
- Excellent communication skills and the ability to present data and insights to senior stakeholders.
- Comfortable managing multiple high-stakes projects in a fast-paced environment.
- In-house performance marketing experience is required.
Please get in touch for full brief!