We are seeking a highly motivated Marketing Specialist to join our team. The ideal candidate will play a key role in developing and executing marketing strategies to enhance brand awareness, engage customers, and drive business growth. This role requires creativity, strong analytical skills, and expertise in both traditional and digital marketing.
Key Responsibilities
- Conduct market research to identify consumer trends, preferences, and opportunities.
- Develop and implement creative marketing campaigns to promote brand visibility and product awareness.
- Manage inbound and outbound marketing activities, including content creation, advertising, and event planning.
- Collaborate with external vendors and partners to execute promotional events and campaigns.
- Coordinate brand awareness initiatives across digital and traditional marketing channels (social media, email, TV, print, etc.).
- Analyze marketing performance metrics (campaign results, conversion rates, traffic, etc.) and adjust strategies accordingly.
- Stay updated with industry trends and competitor activities to maintain a competitive edge.
- Handle individual tasks assigned within the overall marketing plan.
Requirements & Skills
- Minimum 5 years of experience in marketing, with at least 2 years as a specialist (fashion industry preferred).
- Strong understanding of traditional and digital marketing strategies, including SEO, social media marketing, and content creation.
- Experience in marketing analytics, CRM software, and tools like Google Analytics & Google Ads.
- Proficiency in Adobe Creative Suite, MS Office, and other marketing applications.
- Excellent communication, writing, and organizational skills.
- Commercial awareness combined with a creative mindset.
- Bachelor's degree in Marketing, Communications, or a related field.
