Responsible for managing and driving strategic partnerships in the commercial and sports sectors, aligning these initiatives with DCTCM’s overarching marketing strategy. This role aims to enhance DCTCM’s marketing initiatives through partners’ ecosystems and platforms, and so the role requires effective market research, innovative partnership models, and active engagement with key stakeholders.
Commercial Partnerships
- Develop and manage strategic partnerships with key industry players such as banks, telecom groups, FMCGs, and others to enhance business growth and market presence.
- Conduct comprehensive market research to identify high-priority markets and partnership opportunities, tailoring strategies to regional and global objectives.
- Scope and define partnership models, utilizing loyalty programs and innovative collaborations, ensuring they meet both partner and organizational goals.
- Drive activation and execution of partnerships, ensuring alignment with DCTCM’s marketing spectrum and wider business goals.
Sports Partnerships
- Build and manage partnerships with sports entities such as clubs (e.g., Real Madrid), athletes, and sports brands.
- Explore new avenues for leveraging sports sponsorships to enhance DCTCM’s marketing agenda.
Relationship and Portfolio Management
- Maintain strong relationships with partners, ensuring effective collaboration and performance evaluation.
- Oversee and manage the 'Content through Partnerships' portfolio, internally within DCTCM, which includes all content produced in collaboration with commercial entities, sports organizations, and external partners such as fashion brands and social media platforms.
- Setup and manage operational projects at DCTCM, spanning from partnerships to diverse operational
