Looking for a highly strategic and hands-on Marketing Manager to lead and coordinate all marketing efforts across online and offline channels. You’ll be responsible for brand growth, campaign execution, performance marketing, and customer loyalty. If you’re a data-driven storyteller with a passion for fashion, digital, and women-led brands this is your opportunity.
Key Responsibilities
Strategic Planning & Leadership
- Develop and execute the annual marketing plan across all platforms (e-commerce, retail, social, offline).
- Define and manage campaign calendars aligned with sales targets and product drops.
- Lead competitive and market research, and translate insights into actionable strategies.
- Collaborate directly with the Co-CEO and cross-functional teams (e.g., design, sales,
production).
Digital & Performance Marketing
- Manage Meta, Google, TikTok, and influencer marketing strategies to maximize ROAS.
- Oversee content strategy, ad creatives, and audience segmentation.
- Track KPIs: conversions, CAC, retention, ROI, and share weekly/monthly reports.
Brand & Content
- Ensure brand consistency across all touchpoints—from homepage banners to Instagram captions.
- Work with a creative team to produce high-impact visuals, videos, and campaigns.
- Build and evolve the brand tone, storytelling, and human connection with customers.
CRM & Loyalty
- Oversee email marketing, SMS, and customer segmentation to drive repeat purchases.
- Develop loyalty programs, referral campaigns, and post-sale engagement flows.
Team Management
- Supervise a small team of content creators, ad specialists, and coordinators.
- Set goals, provide mentorship, and create a performance-driven culture.
Requirements
- 4+ years of experience in marketing (preferably in fashion, beauty, or e-commerce).
- Strong understanding of digital marketing platforms (Meta Ads, Google Ads, Shopify,
Klaviyo, etc.).
- Proven ability to drive sales through creative and analytical thinking.
- Excellent communication, copywriting, and leadership skills
- A passion for women’s fashion and brand-building.
