Department: Sales & Marketing
Reports To: CEO
Job Summary
We are seeking an experienced Marketing Manager with a strong background in property development to lead the planning and execution of marketing strategies across residential, commercial, and mixed-use projects. The ideal candidate will have hands-on experience in branding, project launches, market research, digital campaigns, and stakeholder engagement within the real estate or property sector.
Key Responsibilities
- Develop and implement comprehensive marketing strategies for property developments from pre-launch through post-handover stages.
- Oversee branding and positioning of new developments in coordination with consultants, architects, and internal teams.
- Lead marketing campaigns across digital, print, outdoor media, and event activations—ensuring alignment with sales objectives.
- Conduct market research, competitive analysis, and customer profiling to guide project pricing and targeting strategies.
- Collaborate with the sales team to ensure marketing efforts generate high-quality leads and conversions.
- Manage development of all marketing collateral: brochures, floor plans, 3D renders, and project videos.
- Coordinate sales center designs, mock-up units, and on-site marketing experiences.
- Oversee digital presence (website, social media, SEO/SEM, CRM integration).
- Manage relationships with agencies, media, branding consultants, and PR firms.
- Track KPIs, campaign performance, and ROI; adjust strategies accordingly.
- Plan and execute events: project launches, exhibitions, roadshows, investor presentations.
- Ensure all marketing activities comply with regulations and align with brand guidelines.
Qualifications & Skills
- Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
- 6–10 years of marketing experience, including 3–5 years in real estate or property development.
- Proven success launching residential, commercial, or mixed-use projects.
- Proficiency in marketing tools, analytics, CRM platforms, and digital channels.
- Strong communication, leadership, and stakeholder management skills.
- Creative with attention to visual identity and brand standards.
- Familiar with real estate trends, customer expectations, and project life cycles.
Preferred Experience
- GCC or MENA property market experience
- Exposure to luxury or high-rise developments
- Coordination with master developers and authorities (e.g., RERA, DLD)
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