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Marketing & Communications
USD 65k-75k / year
Job Overview
We are seeking a creative and results-driven Digital Marketing Specialist to join our team on a Full-Time basis. As a key member of our organisation, you will be responsible for developing, implementing, and managing our digital marketing campaigns to enhance our brand presence and drive business growth.
Robert Quinn Ltd is one of Ireland's leading construction companies, with nearly 50 years of experience specialising in commercial, retail, healthcare, educational, and pharmaceutical projects. We are renowned for our quality workmanship and timely project delivery, having successfully completed projects valued at over €340 million. This is an excellent opportunity to shape the digital footprint of a well-established industry leader.
The salary for this position is $65,000 - $75,000 USD per annum, dependent on experience.
Responsibilities
* Develop and execute comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, and email marketing.
* Manage and maintain the company website, ensuring content is current, engaging, and optimised for search engines.
* Create compelling and high-quality content, including case studies, blog posts, and social media updates that showcase our projects and expertise.
* Oversee and grow our social media presence, particularly on professional networks like LinkedIn, to engage with clients and industry partners.
* Analyse and report on the performance of digital marketing campaigns, using data to inform future strategies and demonstrate ROI.
* Manage paid advertising campaigns (PPC) on platforms such as Google Ads and LinkedIn.
* Collaborate with internal teams to gather information and create content that accurately reflects our brand and services.
* Stay informed about the latest trends and best practices in digital marketing and the construction industry.
Qualifications
* Proven experience in a Digital Marketing Specialist role or a similar position.
* A strong portfolio of successful digital marketing campaigns.
* Excellent understanding of SEO/SEM, Google Analytics, and website management.
* Exceptional copywriting, editing, and content creation skills.
* Demonstrable experience managing B2B social media channels.
* A degree in Marketing, Communications, or a related field is preferred.
* Strong analytical abilities and a data-driven mindset.
* Experience in the construction, engineering, or a related B2B sector would be a significant advantage.
Benefits
* A competitive salary and benefits package.
* Opportunities for continuous professional development and training.
* The chance to work within a supportive, collaborative, and highly respected team.
* A key role in shaping the marketing strategy of a leading construction firm.