Sales Manager - F&B / Specialty Coffee

Qureos
Qureos

Sales & Business Development

Posted on Sep 10, 2026

Sales Manager – F&B / Specialty Coffee

Location: Riyadh, Saudi Arabia
Employment Type: Full-Time

Job Overview

We are looking for an experienced Sales Manager with a strong background in the F&B industry, preferably within the specialty coffee or café sector. The ideal candidate should have a strong network in the Saudi market, proven B2B sales experience, and the ability to develop new business opportunities and grow existing accounts.

Key Responsibilities

  • Develop and execute sales strategies to achieve revenue and business growth targets.

  • Identify and acquire new B2B clients and business opportunities across the Saudi market.

  • Build and maintain strong relationships with corporate clients, hotels, restaurants, cafés, offices, retailers, and other F&B businesses.

  • Develop partnerships and commercial opportunities within the specialty coffee and F&B sector.

  • Manage the complete sales cycle from lead generation to negotiation, closing, and account management.

  • Prepare proposals, quotations, presentations, and commercial agreements.

  • Maintain a strong sales pipeline and provide regular sales forecasts and reports.

  • Identify market trends, customer needs, and competitor activities.

  • Strengthen relationships with existing clients and identify opportunities for upselling and business expansion.

  • Coordinate with Operations, Marketing, and other internal teams to ensure smooth service delivery.

  • Represent the company at exhibitions, networking events, industry meetings, and business functions.

Requirements

  • Bachelor’s degree in Business Administration, Marketing, Hospitality, or a related field.

  • 5–8 years of sales experience within the F&B industry in Saudi Arabia.

  • Strong preference for candidates with experience in specialty coffee, cafés, restaurants, or F&B brands.

  • Established network and strong connections within the Saudi F&B market.

  • Proven track record in B2B sales, business development, and achieving sales targets.

  • Strong understanding of the Saudi F&B market and customer landscape.

  • Excellent communication, presentation, negotiation, and relationship-building skills.

  • Strong commercial and business development mindset.

  • Proficiency in Microsoft Office and CRM systems.

  • Fluent English is required; Arabic is an advantage.

  • Valid Saudi driving license is preferred.

Key Skills

  • F&B Sales & Business Development

  • B2B & Corporate Sales

  • Specialty Coffee / Café Industry

  • Saudi Market Network

  • Client Relationship Management

  • New Business Acquisition

  • Negotiation & Closing

  • Key Account Management

  • Sales Strategy & Target Achievement

  • Market Development