Role Introduction
We're seeking a Marketing Manager to lead our go-to-market strategy and brand development for our AI employee platform. You will be responsible for building and executing comprehensive marketing strategies that drive awareness, user acquisition, and revenue growth. As a key member of our team, you'll establish our brand voice, develop compelling messaging, and create campaigns that position CozmoX AI as a leader in workplace productivity. This role offers the opportunity to shape the market perception of an innovative AI platform in an exciting startup environment.
Responsibilities
- Develop and execute a comprehensive marketing strategy that builds awareness, drives demand, and supports revenue growth for our AI employee platform.
- Establish our brand identity, voice, and positioning in the marketplace, creating a compelling narrative that resonates with enterprise customers.
- Lead content marketing initiatives including thought leadership, blog posts, whitepapers, case studies, and videos that showcase the value of our AI platform.
- Design and implement multi-channel demand generation campaigns that deliver qualified leads to the sales team.
- Build and manage the marketing budget, allocating resources effectively to achieve maximum impact and ROI.
- Collaborate with product teams to develop effective product marketing strategies, including messaging, competitive analysis, and value proposition refinement.
- Establish KPIs and reporting frameworks to measure marketing effectiveness and optimize campaigns based on data-driven insights.
- Lead website development and digital presence, ensuring our online properties effectively communicate our value proposition and convert visitors.
- Represent the company at industry events, speaking engagements, and press opportunities to increase visibility and thought leadership.
- Build and mentor a high-performing marketing team as the company grows, developing specialized functions in content, digital, and product marketing.
Core Skills
- Strategic Marketing: Ability to develop comprehensive marketing strategies that align with business objectives and drive measurable results
- Brand Development: Experience building and positioning technology brands in competitive markets
- Demand Generation: Proven track record of creating campaigns that drive qualified leads and conversions
- Content Leadership: Expertise in developing compelling content that establishes thought leadership and supports the buyer journey
- Analytics & Optimization: Data-driven approach to measuring campaign effectiveness and continuously improving marketing performance
Qualifications
- 5+ years of marketing experience, with at least 3+ years in leadership roles at B2B technology or SaaS companies.
- Demonstrated success developing and executing marketing strategies that drive measurable business growth and user acquisition.
- Strong experience with demand generation, content marketing, and digital marketing for enterprise technology products.
- Track record of building brand identity and positioning for technology companies, preferably in emerging or competitive categories.
- Excellent communication and storytelling abilities, with the skill to translate complex technical capabilities into compelling benefits.
- Experience managing marketing budgets and demonstrating ROI across various channels and initiatives.
- Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus.
- Data-driven mindset with experience using marketing analytics to optimize campaigns and demonstrate business impact.
Preferred Skills
- Experience marketing AI, enterprise software, or productivity tools to business audiences.
- Background in product marketing with the ability to effectively position and message technical products.
- Knowledge of marketing automation platforms (Marketo, HubSpot, etc.) and CRM systems (Salesforce).
- Experience building marketing functions in high-growth startups or scaling companies.
- Understanding of SEO, SEM, and performance marketing strategies for B2B audiences.
- Familiarity with account-based marketing approaches for enterprise customers.
- Public speaking experience and comfort representing the company at industry events.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
Why CozmoX AI?
- Strategic Leadership: Join our executive team and directly shape the company's go-to-market strategy and growth trajectory.
- Build a Function: Establish our marketing organization from the ground up, with the resources and autonomy to implement your vision.
- Innovative Category: Help define a new product category at the intersection of AI and workplace productivity.
- Growth Opportunity: Drive the marketing engine for a rapidly scaling company with the potential for significant professional growth.
- Cross-Functional Impact: Collaborate closely with product, sales, and customer success to create a cohesive customer experience.
- Mission Alignment: Be part of a mission to revolutionize workplace productivity through AI. Your marketing leadership will help bring transformative technology to organizations worldwide.
